Engaging the Community through Open Masters Games Abu Dhabi 2026

• Industry Insights
• December 25, 2025

In today’s fast-paced world, fostering a sense of community and promoting healthy lifestyles has never been more important. At AD Ports Group, we believe that sports and wellness are powerful enablers of connection, inclusion, and positive social impact. That is why we are proud to champion initiatives that go beyond business. These initiatives strengthen our community and create lasting impact.

Championing Sports for All

As a strategic sponsor of the Open Masters Games Abu Dhabi 2026, AD Ports Group is taking an active role in one of the region’s most anticipated sporting events. The Masters Games is more than just a competition; it is a celebration of diversity, teamwork, and resilience. By supporting this event, we aim to:

• Promote inclusivity: The Games welcome participants of all skill levels and backgrounds, reinforcing the idea that sports are for everyone.
• Encourage active lifestyles: Through this sponsorship, we advocate for health and wellness as essential pillars of a thriving community.
• Strengthen community bonds: Sports create shared experiences that unite people, fostering friendships and collaboration beyond the playing field.

A Commitment to Wellness and Participation

Our engagement does not stop at the Masters Games. AD Ports Group has launched a series of wellness programmes and activities designed to inspire healthier habits among employees and residents alike. From fitness challenges and awareness campaigns to partnerships with local sports organisations, we are committed to making wellness accessible and enjoyable for all.

We believe that change starts from within. That is why we are encouraging our employees, especially those aged 30 and above, to take part in the Masters Games and embrace a more active lifestyle. Through internal campaigns and motivational initiatives, we aim to create a culture where health and wellbeing are celebrated every day.

Strengthening Brand Through Connection

We use sport as a simple, effective way to engage people and build genuine connections. For AD Ports Group, it is a pivotal platform to increase awareness of who we are and how we show up beyond our core operations. Our involvement in the Open Masters Games is a deliberate choice that aligns us with an event valuing commitment, participation, and longevity. These are qualities that reflect how we think about our business and our people.

Rather than relying on passive exposure, the Games offer opportunities for real interaction and recognition. This partnership allows us to build brand awareness through positive community engagement and connect with audiences in a setting that feels human, accessible, and authentic.

Building a Healthier Future Together

At AD Ports Group, our vision extends beyond ports and logistics. We are building connections that matter. These connections empower individuals to lead healthier, happier lives. By investing in sports and wellness, we are contributing to Abu Dhabi’s long-term social and economic wellbeing.

Join us on this journey. Together, let’s make wellness a way of life.

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